Nominated for: BEST Women's Boutique
Founded by childhood friends Rebecca Penner and Laura Macris, Crush Boutique specializes in providing customers with a well-edited collection of the best in women’s contemporary fashion. By juxtaposing up-and-coming designers like Rory Beca and Yumi Kim with celebrity loved lines like Alice + Olivia, J Brand and House of Harlow, the girls’ stores offer their following of fashion forward women an unmatched shopping experience at both of their brick and mortar locations in Boston, as well as their expansive online operation. Personal shopping, private shopping parties and closet cleanses allow women the luxuries of department store and stylist services in a more intimate environment. Varied price points and an educated, styling-centric staff round out the superior customer service that Bostonians and online shoppers-alike have grown to cherish. Time and time again Crush will indulge your inner fashionista. Crush Boutique was named Best of the New for 2008 by Boston Globe Magazine, Boston's Best for Women's Moderate Clothing in 2011 by The Improper Bostonian, and Boston's Best for Party Dresses in 2012 by The Improper Bostonian. Crush has also received accolades from Lucky Magazine, Daily Candy, Yelp, and Store Adore. Rebecca and Laura opened their first location on Charles Street in Boston's Beacon Hill in April 2007 and were thrilled to expand Crush to Newbury Street in Boston's Back Bay on Valentine's Day 2012. You can find the same warm atmosphere and exceptional customer service at both locations.